Too Fresh to flop!. - Growing Together


The story of how Snowflake became South Africa's most loved flour begins more than 135 years ago when the old Port Elizabeth Steam Mill Company was founded and, in 1884, the Snowflake brand was officially registered.

In the same year, gold was discovered in South Africa and expansion to Cape Town was rapid, where the well regarded company, JW Stephen & Co, was appointed as agents. Despite the second Anglo Boer war, the company flourished, and the tallest mill standing at an impressive 50 metres tall was built in Cape Town. By 1891 the PE Steam Mill Company had merged with Cape Town’s Atwell Bakery and the first Snowflake adverts began to appear. And so, continued the foresight, fortitude and faithfulness that nurtured South Africa’s finest quality wheat and flour through more than 10 decades of trade and development.

Today, Snowflake remains South Africa's partner in baking and cooking with a wide range of flour products, baking aids and mixes to help you create those special moments with your loved ones. Snowflake, it’s too fresh to flop.

Our Range

Wheat Flour Range

Cake Wheat Flour

New methods of refining wheat have ensured that our flour is whiter and finer than ever before. You can be sure that you are using the best quality flour for all your baking needs.

White Bread Wheat Flour

Snowflake White Bread Wheat Flour with its special wheat ingredient offers a golden finish to every white bread product.

Brown Bread Wheat Flour

Bake bread, pastry and scones with Snowflake Brown Bread Wheat Flour, safe in the knowledge that you are being given a valuable source of fibre.

Self Raising Wheat

You can do away with baking powder in recipes for baked goods such as scones, cakes, biscuits and waffles because this cake flour has been given the boost of an added raising agent.

Nutty Wheat

Snowflake Nutty Wheat High Bran Wheat Flour is the healthiest of all our flours. We’ve added 18% coarse wheaten bran to Snowflake Flour so it has a high fibre content!

Wheat Semolina

Semolina is a versatile pure wheaten product that is used to make savoury foods such as pasta, noodles and spaghetti as well as pizza bases too!

Dombolo Flour Mix

Snowflake Dombolo Flour Mix is the traditional Flour Mix with a secret ingredient that allows the dough to rise in only 30 minutes. Use this Flour Mix to bake traditional steamed bread treats.

Magwenya Flour Mix

Snowflake Magwenya Flour Mix is the traditional Flour Mix with a secret ingredient that reduces the rise time to only 30 minutes. Perfect for on the go goodness, or a hearty family meal.

Queenscake Flour Mix

Snowflake Queen Cakes Flour Mix is the traditional Flour Mix that is the perfect blend of baking powder, sugar and flavouring to ensure that your Queen Cakes taste just as good as gogo’s

Easymix Range

Flapjack Mix

Make delicious flapjacks that delight the whole family with Snowflake Easymix Flapjack.

Bran Muffins

Snowflake Easymix Bran Muffin is high in protein and free of additives, so you can be sure that you are giving your family the best.

Cappuccino Muffins

Cappuccino muffins are delicious! With Snowflake Easymix Cappuccino Muffins, baking them is as easy as 1, 2, 3.

Chocolate Muffins

Make delicious chocolate muffins that delight the whole family with Snowflake Easymix Chocolate Muffins.

Chocomint Muffins

Making chocomint muffins? It’s as easy as pie with Snowflake Easymix Chocomint Muffins!

Pancake Mix

Making delicious pancakes has never been easier with Snowflake Easymix Pancake.

Vanilla Cupcakes

Making delicious pancakes has never been easier with Snowflake Easymix Pancake.

Scone Mix

Make delicious scones that delight the whole family with Snowflake Easymix Scone.

Vanilla Muffins

Making vanilla muffins? It’s as easy as pie with Snowflake Easymix Vanilla Muffins!

Creations Range

Blueberry Muffins

The Creations range is premixed with Snowflake Cake Wheat Flour. Now you can bake delicious blueberry muffins with little effort!

Choc Chip Muffins

The Snowflake Creations Choc Chip Muffins box contains all the little extras you will need to bake a feast for the eyes and the stomach.

Chocolate Brownies

Bring out your creative side and treat the whole family to delicious chocolate brownies with perfect results every time!

Malva Pudding

Making malva pudding has never been easier than with Snowflake Creations Malva Pudding box that’s pre-mixed for perfect results every time!

Saucy Chocolate Pudding

Snowflake Creations Saucy Chocolate Pudding is any aspiring baker’s new best friend. Creating a delicious chocolatey dessert has never been easier!

Chocolate Cake Kit

Create a decadent, chocolate cake or coffee and cream variation.

Kit includes cake and icing mixes!

Vanilla Cake Kit

For a deliciously soft vanilla creation without the fuss, use our Snowflake Treats Vanilla Cake Kit complete with cake and icing mix, and simple instructions.

Marble Cake Kit

Create a checkerboard marble cake or a traditional vanilla and cocoa swirl with the Treats Marble Cake Kit complete with cake, cacao and chocolate fudge icing mixes.

Rainbow Cake Kit

The Snowflake Treats Rainbow Cake Kit, complete with cake, icing and four colour mixes, is your go-to baking aid for a moist, multi-coloured cake.

Barbie Cupcakes

Enjoy special moments with your kids in the kitchen and create delicious cupcake treats with ease!

Barney Cupcakes

Make magical moments with your kids in the kitchen with Snowflake’s Playtime Barney Cupcake mix.

Blue Party Cupcakes

It’s no mess, no fuss when baking with Snowflake’s Playtime range. The range is free from additives. Even the sprinkles are made from a natural colour!

Vanilla Cupcakes

Enjoy magical moments with your kids and create delicious vanilla cupcakes together!

Chocolate Cupcakes

Enjoy special moments with your kids in the kitchen and create chocolate cupcake treats with ease!

Baking Aids

Baking Powder Pouch

Ensure that your cakes and biscuits have that soft fluffy feeling, with the new baking powder from Snowflake available in our easy to use refill pouch.

Vanilla Custard Powder

Snowflake's vanilla flavoured custard powder is the cherry on the cake for any hot Snowflake pudding! Our Vanilla Custard Powder is also microwavable for an everyday treat.


Cornflour is available in fuss free 500g tubs, making the baking world’s popular thickening agent easy to use and safe for storage.