Our Company

Founded in 1820 with a rich history spanning 200 years, Premier has enjoyed an exciting new journey over the past few years following Brait acquiring a majority shareholding and pursuing  a strategy to broaden our footprint in the FMCG market. In March 2021, Kobus Gertenbach was appointed as CEO.


Over the last decade, we have invested in our facilities and in acquisitions to expand our portfolio further from a traditional milling and bakery business into sugar confectionery (Super C, Mister Sweet and Manhattan), home & personal care (Lil-lets, Dove Cottons and Vulco) and expanded our bakery portfolio through the acquisition of bakeries in the Eastern Cape. Our acquisition strategy in the rest of Africa has expanded our portfolio in Eswatini to include bakery, milling and beverage operations, and in Mozambique to include milling, biscuits, animal feeds and pasta operations.


The business has an annual turnover of R14.5 billion employing over 8 100 employees in various operations. Premier operates 13 bakeries, 7 wheat mills, 3 maize mills, and manufacturing plants across the region producing a broad range of sugar confectionery products, feminine hygiene products, biscuits, animal feeds, pasta and mageu. These products are distributed to our customers via 25 distribution depots situated in South Africa, Eswatini, Mozambique and Lesotho. Premier also has a Lil-lets sales office situated in the UK that exports into the Middle East, Ireland and other EU markets.


Our products and people make a difference in the everyday lives of our consumers to fulfil our commitment of Growing Together.