We never dream of success, we work for it.

Our Executive

Kobus Gertenbach

Chief Executive Officer

M.Com, CA(SA)

Kobus joined Premier in 2011 with more than 20 years’ experience in the financial industry. Prior to joining Premier, Kobus spent 6 years in the investment team at Brait and 7 years in restructuring, turnaround and consulting in the USA.

Fritz Grobbelaar

Chief Financial Officer


Fritz has 17 years' experience in senior financial roles across various industries including manufacturing and agri-processing. Prior to joining Premier, Fritz spent 6 years as the Chief Financial Officer of Country Bird Holdings and the Commercial Director at RCL for Rainbow Chickens and Epol Feeds. Fritz leads the finance, IT, legal, business intelligence, procurement, and logistics functions at Premier.

Anastasia Sodalay

Managing Executive: Human Resources


Anastasia, joined Premier in 2021. With over 15 years' experience in both operational management and human resources, at an executive level across various organisations such as TFG, Edcon, Mondi Group, and Homechoice PLC. Anastasia currently leads the human resources function across Premier's various business units.

Julian Singonzo

Managing Executive: Environmental, Social & Regulatory

Nursing Dip, B Personnel Leadership (Hon), MBA (Entrepreneurship), EDP

Julian joined Premier FMCG in 2013 as a Bakeries Sales Executive and has more than 23 years FMCG experience. Prior to joining Premier FMCG, Julian spent 4 years at Tigerbrands as a General Sales Manager in bakeries, 2 years as a Regional Sales Manager at Brandhouse, 9 years at SABMiller in various Sales Roles and 6 years at the Free State Health Department in various health disciplines. Julian leads the group ESR function encompassing environment, social and regulatory to enable Premier to earn the right to operate in our communities.

Danie Simpson

Managing Executive: Bakeries

N. Dip. Manufacturing Management, EDP

Danie joined Premier in 2012 after more than 25 years in bakery management at Tiger Brands. Danie leads Premier’s baking division across South Africa, Eswatini and Lesotho.

Gavin Campbell

Managing Executive: Milling, Groceries & Africa


Gavin joined Premier in 2013 and has more than 25 years’ experience in the FMCG market. Prior to joining Premier, Gavin spent 12 years at Tiger Brands in the Grains business and more recently as a business development executive for Central and West Africa. Previously Gavin worked for the Mars Corporation and Aspen Pharmaceuticals. Gavin leads the Milling (SA & eSwatini), Beverages, Confectionery and Mozambique businesses as well as Premier’s African strategy.

Arnouw van der Schyf

Managing Executive: Group Sales


Arnouw joined Premier in 2001 and has 20 years’ experience in various customer and national sales positions in the FMCG industry with Premier and Tiger Brands. Arnouw leads the sales team across Premier’s various business units and routes to market. Including formal, informal, wholesale, buy to use and Africa.

Siobhan O’Sullivan

Managing Executive: HPC, Group Strategy & Marketing

B.Com, BusEcon (Hons), MBA

Siobhan joined Premier in 2013 and has more than 25 years’ experience in marketing in the FMCG industry. Prior to joining Premier, Siobhan held various marketing positions at Rainbow Farms, Tetra Pak, Tiger Brands and Adcock Ingram. Siobhan leads the group strategy, marketing and innovation function, and the HPC SA & UK business.

Click here to find out more about our Board Of Directors.
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