A Message From Our CEO

"I believe that success comes from having the right people, a relentless focus on execution and an environment that embraces innovation. At Premier, we are able to achieve our goals by empowering our people to do what they do best."
Tjaart Kruger (Premier CEO)


News & Events

Corporate Brand

Corporate Brand

In July 2014 Premier moved to our new head office in Waterfall City and unveiled a revitalized corporate identity to fit with our new surroundings and strategic intent of participation in the broader FMCG market in South Africa, on the rest of the continent and other selective geographies.
Date: 30-07-2014
 

 

Trek4Mandela

Trek4Mandela

Summiting the highest peak in Africa on the 18 July is what two social entrepreneurs are doing to help young girls regain their self-esteem and dignity. Over the past year Lil-lets has donated more than R2 million worth of sanitary pads, through this programme.
Date: 30-07-2014
 

Fast Facts

Premier is proud of our leading national consumer brands: Snowflake, Iwisa No 1, Blue Ribbon, Lil-lets, Manhattan and Super C.
Premier operates 16 bakeries, 5 wheat mills, 2 maize mills, a sugar confectionery plant and 24 distribution depots in South Africa, Swaziland and Lesotho, with a Lil-lets sales office in the UK.
Premier’s significant exposure to the informal market accounts for over 60% of bread sales in South Africa.
Premier produces and sells approximately 500 million loaves of bread and 800 000 tons of maize and wheat per year.

Our Brands

Blue Ribbon Bread

Never say no to the fresh taste of Blue Ribbon that has been baked with care for 100 years.

BB Bread

The wholesome taste of fresh, quality bread exclusively baked in KZN for KZN.

Star Bread

Quality freshness at an affordable price because Star Bread is baked daily and priced just right.
[COMING SOON]

Mister Bread

The daily baked freshness of Mister Bread helps mom's fill their families' tummies in so many tasty ways.
[COMING SOON]

Swazi United Bakeries

Swaziland's favourite bread made locally for great freshness.
[COMING SOON]

Just Baked

Good quality baked confectionery for everyone.
[COMING SOON]

Snowflake

South Africa's most loved wheat flour that is 'too fresh to flop'.

Blue Ribbon Flour

Kwa-Zulu Natal's oldest and most trusted brand of flour.

Iwisa

The flagship brand of Premier’s maize range makes every occasion a truly South African experience.

Invicta

The range is made from de-germinated maize meal and is the coarsest of the Premier maize portfolio.

Nyala

The natural goodness of maize meal available throughout Kwa-Zulu Natal.

Super Sun

SuperSun Maize Meal is a staple food in countless homes across South Africa.

Lil-lets South Africa

At Lil-lets we offer the widest range of products designed by women to suit every woman's needs.

Lil-Lets UK

The Lil-Lets range includes non-applicator tampons, applicator tampons, towels and liners.

Dove

Dove products are mild and enriched with moisture to nourish and improve the condition of skin and hair.

Vulco

Vulco Golden Fleece are superior quality latex gloves that are cotton lined to make cleaning a breeze.

Manhattan

The brand that delivers a wide selection of mouth-watering sweet delights.
"Our Flagship brands have been a part of the lives of all South Africans for over 130 years."

Super C ®

For a powerful energy boost that is perfect for adults and children on the go.

Manhattan

The brand that delivers a wide selection of mouth-watering sweet delights.

Super C ®

For a powerful energy boost that is perfect for adults and children on the go.
"Our Flagship brands have been a part of the lives of all South Africans for over 130 years."

Points Of Interest

Historical Timeline

Historical Timeline

Premier has a rich history spanning over 130 years. View our interactive company history which highlights milestones and significant moments in the business from our humble beginnings in 1882.
 
Business Footprint

Business Footprint

Premier operates in the broader FMCG market within SA and in selective markets on the rest of the continent and in Europe. Our current acquisition strategy will continue to expand the business into a number of different food, confectionery, beverage, household and homecare care categories.
 
Our CSI Initiatives

Our CSI Initiatives

Premier recognises that education is a basic right and a key enabler for individuals and communities to sustain themselves into the future.